What is an amazing concept?
- Simply, it’s a product or service that people want to buy
- It’s a concept that is innovative, different, disruptive
- It’s a combination of products, services, methods and service models that makes your offering unique
- It’s a brand who’s messaging is so clear that anyone can understand what it stands for
- It’s the brand essence; the personality your brand has
- It’s the VIP policy that clearly defines whom you serve, and whom not
- It’s your positioning and leadership within your industry