The 4 types of brands you should be building

The 4 types of brands you should be building by Tiina Wilen When building a business, brand confusion is real. Questions such as “should I build a personal brand?” or “is company brand better for me?” are visiting every business owners’ mind. Now, there’s no exact answer to this, it depends a great deal on…

How to Develop a Business Concept: IDENTIFY YOUR CORE

What is a business concept? How to design a business concept? How can I make sure my concept sells? These are common questions many business owners ask themselves, so let’s dive into them!   What is a business concept? A business concept is a holistic view of your idea, product/service, brand, business model, and messaging.…