How to design your business for wealth & wellbeing

Ambitious entrepreneurs have big income, impact, and lifestyle goals. They started their companies to be able to live a wealthy, healthy life, often spending a lot of time with their loved ones. But more often than not, they end up working crazy hours, and never really get to experience the surplus of cash and freedom.…

Are you a multi-passionate business owner?

Do you have multiple passions, skills, and interests, and you’re constantly confused and questioning: “what business should I build given I love all these things?”   I don’t think it’s a strange feeling. Every (almost at least) entrepreneur I know is multi-passionate and since we know how to build things, it’s not uncommon to think…

Here’s Why Your Concept is not selling

By Floor Schmeitz Here’s Why Your Concept, the offer that you worked so hard to build, is not selling   As a corporate “exciter” and former strategy consultant, I thought I knew. The secret formula for what it takes to grow a business. Until I started my own company. Here is the good news: at Avenue,…

What is the Avenue Growth System™ and how does it work?

Strategic Assets Create Growth and Enable Scale We believe a successful business is built on assets that increase the company’s value, operational efficiency, profits, impact, and joy. Assets allow you to focus on the key activities in your business while you grow it Assets allow you to take holidays and enjoy life with family and…

pricing strategy for experts

The Growth Pillars

Business is simple, not easy. Knowing what you’re supposed to do next in your business is critical, and not having this insight is the single biggest growth blocker.  Mastering your craft is not enough Many new business owners think that as long as they are great at their specific craft, be it coaching, technology, design,…

Want to become the leader in your industry & get better clients? Do this

What most business owners do wrong when starting out

Starting a business is confusing. There’s no shortage of advice online, and most often, a new business owner is confused about all the strategies and tactics they could be doing. The common way to get started is to: create a product/service market it sell it   We find this approach troublesome for many reasons, here…