Should you (too) create an app for your business?

In this episode, I have a guest with me and we talk about technology development and digital transformation. My guest Maxim Cramer is the technical coach who helps women entrepreneurs take on the tech world and strategizing their apps from ideas to reality. An outspoken advocate for the need to bridge the gap between technology…

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Growth Engineering, is it for you?

At Avenue, we are a team of engineers, designers, and marketers. We do growth engineering. So you might wonder… What is it? Is it for me? Let’s figure out!   Growth engineering is the intersection between product development, customer acquisition (–> marketing & sales), data, and leadership. While traditional marketers focus on traffic generation and brand awareness, and sales teams…

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This is personal… my founder story. Tell me yours?

This is personal… my founder story.   Many years ago, I decided to quit my corporate IT & Management Consulting career and dedicate my time and skills to doing my own thing. The decision, as scary as it was, was the best I’ve ever made. Now, I don’t have a fancy story of being broke…

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