Media assets are your blogs, your social media channels, magazine, podcast, or any other assets that you can use in your brand building, sales, and marketing. Your media assets are closely related to your acquisition and brand assets, and the goal with your media assets is to position you as the leading player in your industry.
Your Media Assets
When creating your media assets, think about the following
- Start with the end in mind; design your sales assets first
- Build assets that you can use multiple times in your marketing communication
- Leverage your own media platforms to build a strong brand
- Partner with key players in your industry to increase your authority and reach