The Scale Stage
We identify the 3 different Business Stages, where each stage has a specific set of strategies, activities, beliefs, and rituals. The stages are
The Scale Stage is about… scale
At this stage, your business focus will change. Your business model most likely will change. You will change, too. This is a scary stage where the things that worked until now, are not the things that are going to move you to the next level.
Possible growth blockers
At every stage, there are multiple challenges that block our growth. These challenges change when you develop, but there will always be challenges when you navigate from one stage to another. To be able to navigate through these challenges, you need to be very clear on why you want to scale, what drives you forward, and what your big mission is.
Here are the most common growth blockers at the Scale Stage.
No understanding of the business model challenges
What got you here, won’t (likely) get you to the next level. If you have a scalable business model ( as we teach you in the Growth Stage), you can keep doing the same thing, but increase the volume. If you don’t have a scalable business model, you’re facing a big change in your business.
No time for growth
If you are maxed out and already working way too many hours to keep the lights on, you won’t have time for strategic growth planning and execution. Since this stage means that you turn more and more of your hustle into assets, you need to have time for this.
Lack of data
If you don’t have data, or you don’t know what the data tells you, it’s impossible to safely scale your business. Now, business in general always includes risk-taking, but when you scale, you need to know what the risks are, and particularly how your numbers look like. When you scale, everything scales, so you need to be clear on how your operations look like, and what the consequences of scaling are.
Doing the right things at every stage
First, let’s be clear: there is no one-size-fits-all model to grow a business. Your business is as unique as you, and so are the strategies, tactics, and decisions. However, growing a business at this stage is simple, if you allow it to be. Many small businesses have navigated through this stage, so there’s no reason to try to re-create the wheel. Here’s a short checklist of the activities to focus on at this stage: